Haitian Group Divisions

With currently 8 industry divisions and their various brands and products, the Haitian Group has an extensive and complex architecture. This makes it all the more important to create uniformity at division level and brand awareness at product level through clear guidelines.

It is therefore important that they can all correctly allocate the graphic elements to differentiate the individual levels and areas and not mix them up.

One Mission:

We Create and Extend Advantage

By combining the strengths of several industry divisions with the synergies of our Group, we deliver smart technologies, strong performance, and global support—creating lasting value for our customers.

We Create

We create advantage through cutting-edge product technologies and energy-efficient machines – designed within each division’s core strengths to deliver smart, sustainable, and high-performing solutions.

We Extend

We extend advantage by combining automation, smart solutions, and the technologies of all divisions into turnkey solutions – backed by global service and localized support across industries and markets.