Haitian Corporate Colors

Blue and white have defined Haitian’s visual identity for 60 years. Inspired by the elements of water and sky, they convey clarity, precision, and technological reliability – and form the consistent foundation for all graphic work across every division.

Haitian Blue, in particular, has strong recognition within the industry and must therefore be protected as a core brand asset: its color values and components must not be altered. The approved tonal steps of Haitian Blue are also strictly defined to ensure a consistent and unmistakable brand presence across all media.

Black

CMYK: 0/0/0/100
RGB: 0/0/0
#000000
HSK 88
PANTONE Process Black C
RAL 9005

Secondary Colors for Group Level

On Group Level we use additional an elegant, dark Blue for backgrounds and gradients. The gold should only be used minimally as an accent only used extremely subtly. Both colors may only be used at 100%. No gradations, darkening, or lightening.

Ice

Elegant background tone for illustrations and text.

CMYK: 10/3/1/0
RGB: 234/242/250
#e9f1f9

Gold

This effect color is only reserved for special events like anniversaries. Use is only permitted with the approval of the CI team. 

Accent Colors – Sustainability 

Green Tone 2

CMYK: 65 / 0 / 100 / 0
RGB: 154 / 195 / 49
#65B32E

Accent Colors – Divisions 

Each division has its own accent color. How and when to use it, please check the chapter Division Adaptions

Haitian Laser Machinery

CMYK: 100/0/0/0
RGB: 0/159/227
#009FE3
HKS 47 N
Pantone Process Cyan C
RAL 5012

Haitian Education

CMYK: 83/81/0/36
RGB: 59/48/109
#3a306d
HKS:
PANTONE 7672 C
RAL 5000