Haitian International

Motion Pictures

Videos make the Haitian brand visible, understandable and memorable. They enable us to demonstrate machinery in action, illustrate applications and technologies, and convey the people and values behind our brand in a manner that static content cannot.

At Haitian, quality matters more than quantity. Every video should have a clear purpose and focus on a small number of key messages. Informative formats, such as application or product videos, should present technical information in an accessible way. Image and brand videos can establish a stronger emotional connection while remaining credible and recognisably Haitian.

The principles set out in our Tone of Voice also apply to moving images: communicate clearly, respect the audience’s expertise, lead with what matters and avoid unnecessary noise. Visuals, music, voice, text and pacing should work together to support the message, not compete with it.

Intro / Outro Sequences

To ensure clear brand recognition, all regular video formats should use the official intro and outro. They create a consistent brand appearance across channels and help frame the content in a professional way.

Exceptions

As storytelling often takes priority it is not always possible to start with a strict intro. However, the viewer should understand who is speaking after the first few sequences at the latest. The outro should then again follow the CI.

Intro Image Video Haitian International: Our World of Plastics

Intro of an Exhibition Video

Animations

Animations must be created in full accordance with the corporate design. Logos, colors, typography, backgrounds and messages are predefined and must be applied consistently.

Motion should always support clarity and comprehension. Overly fancy or hectic animation should be avoided, except for short effects used deliberately as accents. The message must remain easy to understand at all times. Where animation is mainly decorative, a calmer and more reduced style usually creates the better result.

Music and Editing

In case Music is used in a video, it should support the story, not dominate it. A well-edited video gains much more impact when image and sound work together in a natural rhythm, rather than when music is simply placed underneath the footage. Editing in rhythm with the visuals usually creates a more engaging and professional viewing experience.

The overall musical tone should feel appropriate to the content and the brand. It may be dynamic and emotionally supportive, but should never feel hectic, aggressive or stressful. Careful music selection is essential, as sound strongly influences how the message and the brand are perceived.

Internationally accessible music sources

Royalty-free or commercially licensable libraries may be used where appropriate, such as

• YouTube Audio Library

• Pixabay Music

• Free Music Archive

• Artlist

• Epidemic Sound

• PremiumBeat

In all cases, the license terms of each track must be checked carefully before use. Royalty-free does not automatically mean free of charge or unrestricted for all purposes.

Video Editing should support clarity, rhythm and storytelling. As a general rule, sequences should remain visible for at least three seconds where appropriate. However, a video should not consist of nothing but fixed three-second cuts. A balanced variation in pacing usually creates a more natural and higher-quality result.

Too many short cuts in direct succession should be used with caution.

Key messages and text elements must stay on screen long enough to be read comfortably. Important content should never disappear before the viewer has had enough time to absorb it.

Voice Over & Subtitles

Voice-over should be clear, natural and professional. AI-generated voice-over may also be used where appropriate, provided the result is convincing in tone, pronunciation and overall brand fit.

Subtitles can be created manually or generated automatically, for example via YouTube. In all cases, they must be checked carefully for accuracy, timing and readability before publication.